Polyprint has decided to reintroduce itself. The highly competitive market of DTG printing demands that we thrive producing innovative products and services. Polyprint’s new brand name depicts its dynamic change towards the advances our products provide to our customers.
Polyprint is our name and innovation is our game! As our products & services are constantly evolving to meet the advanced needs of our customers, our brand evolves simultaneously. The rebranding signals a new era for our company.
Polyprint is a “hybrid” word deriving from the Greek and English language. The Greek word “Poly”, which means “very or much” and the English word “print”, indicating that garment decorators would be able to produce many prints and also have many ways to print.
“We decided to go…infinite! We incorporated the infinity symbol inside the word ‘Poly’ to best describe the actual meaning of the Polyprint brandname” said Polyprint’s Marketing Manager, George Vouliotis.
We needed a “fresh” look that better reflects the present and the future of our company’s vision. We also wanted to stay true to our name – with a subtle hint of Greece” said George Benglopoulos, CEO of Polyprint.
Designed using mostly geometric shapes, we created a custom typeface that feels minimal and “clean” and at the same time provides a future-proof “tech” character.
Wanting to stay true to our name and origin we chose a light blue color for the word Poly – a color mixture of Greece’s national flag (white and blue) that symbolize the Greek sky and sea!
With a dynamic step into the future we are reinforcing our R&D Department to continue on invent cutting-edge DTG technology products.
